Recently, I came across Jotex, another Ikea-like Swedish home product retailer. They are very similar to Ikea in price range and style. They are currently only in Europe. However, since I am a Scandinavian design afficionado, I can't help but share. After all, one could always use more Scandinavian home design. Here are a couple of my faves from their catalog - as styled by my favorite Swedish stylist Joanna Laven.

Note: A fellow Swedish gentleman on Google+ has clarified that Jotex's main specialty is in home textiles and fabrics. I don't speak Swedish but I noted on the website they also have select nice home decor and furniture. I hope you enjoyed discovering Jotex like I did.


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